+381606221148
Karadjordjeva 120, Valjevo, Serbia
office@dovecher.tv
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Knowing The
System

Less Is
More

Focus On
Stories

Always Choose A
Shorter Path

Optimize
Workflows

Join our happy clients!

About Our Company

100% Domestic Brand

Smart City d.o.o. is the only domestic company that produces software solutions for the automation of large and medium-sized television stations. Our brand Dovecher.tv is a 100% Serbian brand.

In January 2013, we launched News Studio, our first commercial software product and entered the software industry
with the introduction of product solutions including News Room, D.Asset and finally D.Play – playout automation system.

Call for help
+381 606 22 11 48
Clients ~

Our Clients And We Think Alike

We use our solutions on a daily basis and we find ways to simplify the job and to make sure that, at the end of a day, the outcome of the work of all employees in television is better. Teamwork is one of the main forces of our organization and that is why our solutions tend to be a result of collaboration and synergy.

Our solutions increase efficiency in work, reduce the cost of program production, increase earnings and minimize the risk of broadcasting errors.

~ Concept ~

Our Philosophy

Every company wants to build market leading sustainable business. The way we are doing it is by focusing on our customers and by thinking forward. Considering that news production is one of the most important jobs in a television station, our idea was to focus on making our software intuitive and easy to use.

Knowing The System

End users of the system should not waste time on learning the details about the system, how it works and other technical stuff. The main thing for them is to know how to use it for their tasks and assignments.

Less Is More

This is an often-used phrase, but it fits perfectly into our philosophy. The goal is to reduce the number of clicks any of the users has to perform to finish certain action. If the users do not waste time on unnecessary clicks, they will have more time to be creative.

Focus On Stories

As stated above, it is important in the news production business to be creative and have as many ideas as possible. Journalist shouldn’t be suffocated with new things to learn about software every time there is a new update. With us, everything is easy and it takes only a couple of minutes to get accustomed with old or new features.

Always Choose A Shorter Path

If you have to search through the menu to find some particular option – the chances that you will remember where that option is located are very slim. Our idea was to place most of the options (especially the most frequently used ones) within reach, and all the others to, also, be easily accessed.

Optimize Workflows

From the initial idea to a realization of any assignment in the shortest way possible. Our software gives you the ability to optimize your workflow. All the applications from our platform are logically connected and can perform complementary tasks. This way, all the employees know exactly what to do and the best (and fastest way) to do it.

Less Options For Operators

There is no point in having too many options for operators that work in directing. They should be able to focus on supervision and control, and too many options will distract them so some errors may stay unnoticed. The successful workflow lies in the good preparing of the news, which is the journalist’s job, and directing operators are there to make sure everything meets the necessary standards.

More Automated , Imposed And Smart Subsystems

We are always thinking ahead and making sure we anticipate your needs. Smart solutions are what makes us specially proud. As we also have experience in producing news, a lot of ideas are a result of our own troubles. The goal is to increase efficiency at work(reduce the unnecessary processes) and to create high quality program with more content and make them visually more appaeling. Among others, these are examples of our smart solutions:

If you are creating live program (like news broadcasts) in our D.Live, there is an option to automatically mute speaker audio input when the story is playing. Unmuting of the speaker on LIVE or preview event is also automated. This way you eliminate the possibility that the speaker will say something wrong (or anything at all) during this time. It is a neccesary action in 99% of these situations and with our software there is no need for someone to press mute/unmute button several times during a live program.

As we all know, work can sometimes be exhausting. One of the ways we can help you create a high quality program is by making our software help you concentrate while working. If you are creating a show with more than one camera, sometimes the person who is supposed to switch them gets distracted. In our D.Live, there are two levels of alarm to draw attention to the switcher. You define after how much time will the button on the switcher flicker, and thus inform you that you may need to switch to another camera for a different angle. And no, the program will not switch the camera itself, it will just remind you to do it if you think it’s necessary.
LOGICAL AND CONTEXTUAL
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LOGICAL AND CONTEXTUAL
Blog ~

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